Commercial Strategy
Clarity on where to play and how to win.
What This Work Involves
Most founder-led businesses grow through instinct and momentum. At some point that stops being enough. Commercial Strategy work brings rigour to the decisions that matter most: where to focus, how to price, which channels to prioritise and how to build a sustainable competitive position.
Who This Is For
Founders who have traction but lack a clear commercial roadmap. Businesses entering new markets or launching new products. Companies where growth has stalled and the strategy needs a reset.
In Practice
Helped Inturing define its commercial strategy from scratch, resulting in $500K in service revenue within six months of launch. Separately, Robert identified a shift in retail security requirements for Shopguard and helped develop a patented mechanical mobile display solution that became one of the company's best-selling products, with 10,000+ units sold worldwide and $3M+ revenue.
You Might Recognise These
01
Growth has stalled and you are not sure why
02
You are chasing too many opportunities at once
03
Pricing feels inconsistent or hard to defend
04
You are entering a new market without a clear plan
05
Competitors are winning deals you should be winning
Deliverables
- 01Commercial strategy document with clear priorities
- 02Pricing framework aligned to value and margin
- 03Channel and go-to-market plan
- 04Competitive positioning map
- 05Revenue growth roadmap with 90-day actions
Outcomes
- Clear go-to-market priorities and channel strategy
- Pricing structure aligned to value and margin
- Defined positioning and competitive differentiation
- Revenue growth plan with measurable milestones
- Reduced founder dependency on reactive decision-making